Automotive Market Research Reports

Here are free automotive market research reports. They include analysis, automotive industry trends and projections. You get free, comprehensive coverage of the automotive industry on our website.

We freely publish market research and data on our website and have done that for years. We do that as a service to the automotive aftermarket industry; sometimes there’s a shortage of information in the industry.

You may have seen our market research for industry trade associations including SEMA and the Auto Care Association. Most recently we are part of a special task force with the Auto Care Association. This project is to measure the current size of the automotive eCommerce retail sales channel. An eCommerce report was released at the 2021 AAPEX Show and updated in the Auto Care Association Factbook 2023. The Factbook is released every June. That task force work is ongoing and forecasts eCommerce over the next decade or so.

Besides trade associations, we do market research for private equity companies to give an understanding of market share, trends, product category sales and more. This is used to make decisions on M&A (merger and acquisition) activity in the aftermarket.

Automotive Marketing Research

We can help with automotive focus groups, brand awareness research, consumer surveys, B2B surveys, competitor analysis and more. We’re experts at primary research using a wide range of methodologies.

Automotive Market Research Reports

Hedges & Company has been a leading author and publisher of automotive market research for nearly two decades. Scroll down for links to market research articles and various auto market research projects we’ve worked on. We’ve done automotive focus groups (in-person and online), market research surveys and consumer surveys. We’ve also done brand research and brand perception studies. This research and experience benefits our paid search and organic search clients.

Data Used in Automotive Market Research

Do you need to know how many licensed drivers there are in the US? The popularity of certain vehicles by geographic region? Demographics of vehicle owners? Vehicles in operation (VIO) data and the number of vehicles in the US or worldwide? Sales trends or eCommerce trends? Look no further, we have you covered in the latest market research data. It’s all published on this website and free or you to read.

ACES and PIES Data Questions Answered (2024)

Here we explain ACES® and PIES™ product data standards. High quality product data is critical for digital marketing success, and we've been working with ACES and PIES at Hedges & Company for 20 years.(Note: here's a link for information…

July 12, 2024

Characteristics of Automotive DIY Consumers in 2024

A recent 2024 survey published by the Auto Care Association using analysis from Hanover Research analyzes the characteristics and buying behaviors of automotive maintenance DIYers.The focus of the research study was to investigate the primary…

July 9, 2024

how old are cars

Average Age of Cars On The Road

How old are cars on average? We get asked from time to time how old are cars and what's the average age of vehicles on the road? Let's dig in! Scroll down to see some original analysis you won't find anywhere else on the internet!

February 29, 2024

vehicle registration statistics vio data

Number of Licensed Drivers in the US 2024

In 2024, there are a projected 239.24 million licensed drivers in the US, which includes 91% of US residents of driving age. That’s up from 236.4 million in 2023.

January 29, 2024

What Is The Most Popular Truck in America

Total new registrations of pickup trucks came in at about 2.7 million in 2022 and 2.8 million in 2023. In 2021 pickups were around 2.1 million units. That's.

January 15, 2024

What is “Aftermarket?” Is It A Unique Industry?

What is the automotive aftermarket? It is unique among industries and we've compiled some compelling reasons to say that. In this article are some specific things that define the automotive aftermarket and what makes the aftermarket unique among industries in the world.

November 30, 2023

Digital Influence on Auto Parts, Accessories and Replacement Tires

Digital influence on the automotive parts & accessories market will be at $177 billion in 2023 in the US. It's projected at $200 billion in 2026 and $217.8 billion by 2028.Note: scroll down to download a PDF of this article, no registration…

December 14, 2022

Auto Parts Industry Growth: eCommerce at $67 Billion by 2030

Auto parts industry growth: 9% eCommerce growth rate through 2025 Compounded annual growth rate (CAGR) for parts eCommerce is projected just under 9% through 2025. Online revenue for automotive parts eCommerce revenue will reach $41 billion…

November 3, 2021

how many cars are there on earth

How Many Cars Are There In The World in 2024?

If you want to know how many cars are there on Earth here you go: There are about 1.475 billion vehicles on Earth in 2024. About 19% of those vehicles are in the United States. Let's dig into more detail on how many cars are there in the…

June 24, 2021

Jeep Demographics: Income, Age, Gender and More

What state has the most Jeep® vehicles? Why are Jeeps so popular? We'll kick off our Jeep demographics article with the states with the most Jeeps. Learn more about why are Jeeps so popular. The state with the most may surprise you. It's…

March 10, 2021

Auto Parts eCommerce Market Share At $16 Billion in 2020

Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…

July 28, 2020

$ORLY $AAP $GPC $AZO

Auto Parts Chains Staging a Retail Comeback

The top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] .